Vonage is so much more than internet-based phone systems. Vonage handles Unified Communications, Contact Centers and Communications APIs for business all over the globe. So when it comes to business communications, Vonage Does That. I did this campaign with Doremus North America. Creative Director Paul Hirsch, Art Director Josh Locker and the director of the ten, 10-second videos is Gregg Bell.
Vonage Does That
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Vonage was often thought of as the internet phone company with goofy jingle - “woo hoo, woo hoo hoo!” But Vonage also does Unified Communications, Contact Centers and Communications APIs for businesses all over the globe.
As a freelance copywriter in San Francisco, Josh Denberg often works with technology companies that need to communicate their benefits in simple ways.
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Too often, technology companies get bogged down in technical jargon, cliche generalizations and product details. What makes this advertising different is its simplicity. And that’s because it’s all based on examples. Josh Denberg is a freelance copywriter who has been working with technology companies and startups for years. Helping clients simplify messages is one of the most important skills there is. By using examples that are relevent to users and talking in a way that’s casual and off the cuff, people understand exactly what types of features and benefits Vonage offers without getting caught in the cliche traps.
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Vonage has a lot of use cases and features to highlight. The business communications they offer is quite varied and covers a lot of different business situations.
Ten-second videos to force you to keep it simple. Again, Josh Denberg is a freelance copywriter who has been working with tech companies for years. And simplicity is often the thing that clients have the most trouble with on their own. Keep each message to ten seconds, and create a series of them, you can create simple, humerous videos that can run on social media, digital channels or as thirty second TV spots by combining three videos.