BUILD, MEASURE, LEARN, REPEAT
This campaign for Statsig is a great example of simple outdoor and awareness building that drives traffic to the website of a series B startup and helps the sales team close deals by creating talk value and name recognition that can help with conversion. The campaign drove a significant increase in web traffic and helped Statsig convert new customers and drive revenue. Read more about the campaign here.
Don’t think. Test. - This billboard got a ton of attention in the product developer community and spawned heated discussion online.
Side-by-side billboards and consecutive placements helps engage the audience in more of a conversation by forcing them to move from one message to the other.
Statsig is a product development platform that helps technology companies use feature flags, A/B testing and other tools to test and experiment with different product features. I worked closely with their internal team to understand their product and develop messages that got the right people talking in the San Francisco product development community.
UNIQUE ILLUSTRATION HELPS
The designers at Statsig did an amazing job developing their illustration library. They created unique, 3D designs that we altered to fit each exacution.
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Great outdoor works. This campaign reinforced what we already knew. If you create a mass campaign for a specific audience, the overall awareness helps potential customers feel good about the brand. While potential customers are driven to your website where they do indeed spend time. Josh Denberg is a freelance copywriter in San Francisco and this piece of wisdom was proven years ago and holds true today.
Compelling outdoor drives website traffic. You can’t just put up invisible garbage and expect results. Engaging creative gets results and gives your sales team something to talk about with prospects.